An Enviro 300 branded for Stagecoach's Basingstoke route 2 to Tadley & Baughurst

Enjoying Basingstoke’s rebranded bus network

A couple of Wednesday’s ago I went to visit the Stagecoach empire in North Hampshire – including sampling their newly relaunched bus network in Basingstoke, the subject of today’s blog post. https://twitter.com/MangopearUK/status/852125024958001152

Initial impressions

In a word – impressed. Having lived in Winchester or Southampton, all my life, I’ve kept a close eye on Basingstoke’s bus network. Stagecoach have spent years tweaking the network to find the best solution for Basingstoke. They just might have cracked it this time. Stagecoach partnered with Best Impressions to rebrand the network and both have done a great job – the branding is beautiful, desirable and balanced.

A few examples of the route specific branding used on Basingstoke’s local bus services.

Across the mediums

Best Impressions have done a great job of carrying the branding through to all of the other marketing mediums too – the timetables are a thing of pure beauty, especially considering the routes they’re advertising.

An example of the new timetable leaflets for the Basingstoke network
An example of the new timetable leaflets for the Basingstoke network

These timetable leaflets are a brillant evolution of the recently revised standard leaflets that Stagecoach South are using. This design is also carried across into the roadside posters, as shown on this poster I found for route 2 in Basingstoke bus station.

Roadside displays in Basingstoke bus station
Roadside displays in Basingstoke bus station

In summary

The new branding for Basingstoke is a much welcomed improvement over the previous Jazz branding (shown below). It’s a much more sophisticated approach that makes the vehicles feel more premium than they actually are!

An example of the old 'Jazz' route branding used in Basingstoke
An example of the old ‘Jazz’ route branding used in Basingstoke

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Andi North

Andi is the founder and owner of Mangopear creative - a full service digital agency that helps leading brands and independent companies break the digital mould. If you're looking for passion, dedication, and attention to detail look no further.

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